In the way that food trucks added a new avenue for eateries, JayCee Lane is taking clothing boutiques in a new direction.

Owned by Courtney Smith and Jenay Brandt JayCee Lane Mobile Boutique utilizes a revamped delivery van to bring the latest fashion styles and trends to the 209.

The women started their partnership five years ago as a fashion boutique that would set up shop at home parties.

“That became a lot of work to load/unload all the clothes and set up inside people’s homes,” Smith said. “We started to think about a storefront but honestly we were a little hesitant about the overhead and the way retail has shifted since social media. We had heard of people doing a mobile fashion truck in big cities because of high rent costs and we knew of other unique trucks in the area, such as the cupcake lady or dog grooming businesses. We decided that would be our next step and we would be able to do more with less set up/take down time.”

The mobile fashion boutique typically partners with different storefronts, hair salons, restaurants, and other businesses to park next to them and open shop for the day. 

“The hope is we both share clientele and help support each other,” Brandt said. “We also go to different festivals and events in the area to give people a chance to shop somewhere they might not have expected to.”

They haven’t left behind the home parties, in fact they said it’s their favorite aspect of the business.

“By far our favorite thing is doing private parties. We pull up to the customers house, open up shop, and the host and her friends get to shop their heart out,” Brandt said. “The truck gives an intimate shopping experience that is hard to duplicate anywhere else which is what we think people love about it. We have been very grateful for the relationships we’ve made over the years that have helped us succeed.”

The women like to keep the mobile boutique stocked with a variety of styles and sizes in varying price points to appeal to the widest audience.

“Our biggest goal is to make women of all shapes, sizes, and ages feel good about themselves and we like to think the clothes are just the icing on the cake,” Smith said.

To find out where JayCee Lane will be set up or to book a private party, follow them on Facebook at https://www.facebook.com/jayceelaneboutique/. On Instagram at jaycee_lane_boutique or call (209)499-6079.

JayCee Lane Mobile Boutique fashion modeled by Courtney Smith.