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Online trends drive in-store fashions

Darlene Dover, owner of Envy Fine Clothing, is busy placing orders and making room for fall fashion items at her stores in Atwater, Turlock and Modesto. August marks the beginning of back-to-school shopping, one of the busiest times of the year for local clothing stores. Kids aren't the only ones looking for fresh new clothing choices this time of year, and a lot of Dover's clients are adults looking to keep up with trends they saw online. She said that Central Valley residents are very aware of fashion and current local trends are on point with what is coming out of New York City.

“We are starting to adapt quicker. We used to be a year or two behind,” Dover said.

Part of the influx in fashion awareness comes from websites like Polyvore and Pinterest, Dover said. Polyvore allows users to mix and match fashion items to create outfits, and Pinterest allows people to share images of outfits with their friends.

“People come in and say 'dress me like this,'” Dover said.

Her customers are also using social media to discover new fashions and to voice their opinion. Dover recently posted photos of parachute pants on Envy Fine Clothing's Facebook page, and received immediate feedback that customers would be interested in purchasing similar items. Based on client feedback and current trends, Dover shared some of this upcoming fall season's must have items.

Parachute pants

This trend has made the rounds several times since it originally appeared in the late 1970s. This year's iteration of the style has a slightly updated silhouette thanks to softer, more modern fabrics similar to those used in leggings and yoga pants. This style is also all about pattern, and many of the parachute pants on the market are paisley, chevron and tribal patterned.

parachute pants

A new twist on back-to-school staple cardigans, kimonos are a modern twist with longer lengths, bolder patterns and more draped fabric. Chunky knit and oversized sweaters will also be back in demand when the weather starts to cool down.

Tall boots, lace up boots

Boots are big this year, in more ways than one. Tall boots (think knee-length) are stepping out in time for fall weather. Leather and faux-leather lace-up boots are also popular and are available at many price points.

Like mother, like daughter

Dover said that children's fashion really mirror adult clothing this fall season. Several manufacturers are using their women's patterns and cutting them smaller for girls. Many items including dresses, parachute pants and tops are available in both women's and girls' sizes in the same fabrics and patterns.

Patterns and colors

Other fashion experts say that bold patterns that were popular this summer will continue into the fall season. Tribal prints, paisley, and damask will dominate the racks for the next few months. Mint green, traditionally a spring color, is also making an appearance in fall items this year.