Many people tend to start a new year with a resolution to lose weight, be fit and improve their overall health. Now, a few months in to the year, some likely have let that resolution lapse.
But Central Valley Nutrition has been helping people reach those health and fitness goals since April 2017, when the store opened in downtown Ripon. Central Valley Nutrition is run by Sean Eagan and his wife Amy, and their primary goal is to help customers feel better about themselves, promoting a healthy lifestyle.
“We are a small mom and pop shop where we focus more on educating our customers than pushing sales, or up selling,” Eagan said.
An example of this was explained by Eagan: “A lady who has a child with ADHD came in and had been giving him supplements from other places and she thought that was best. I probably could have sold her the same products for roughly $300 that day, but instead guided her to a new product for $20 and she later she came back and thanked me.”
Before opening Central Valley Nutrition, Eagan had an online business named halfpintnutrition.com were he sold supplements, vitamins and other fitness and health products on a much smaller scale. The site has been relaunched under the same name and is still owned by the Eagan family. Their entry into the storefront business occurred after he and his wife were driving down Main Street in Ripon and noticed a local health food store, Down To Earth, was having a going out of business sale.
“We went in and spoke with the owners of Down To Earth and after speaking with them we decided to buy the building and we opened later that year,” Eagan explained.
Since opening its doors nearly two years ago, Central Valley Nutrition has been a staple in Ripon. People from across the state have walked through the doors and are making the trip back.
“I live in Newark and gladly drive up here for my fitness needs,” said weightlifter Carl Franks.
Central Valley Nutrition carries products that are difficult to find in other supplement stores. Items such as Caveman Coffee, Black Market Labs, NutraBio, Allmax, Enzymedica, UP4 Probitotics and Nordic Naturals are among the most popular that can be found on their shelves.
“Along with popular brands that we carry, we were also the first store to carry Workhorse Fitness,” noted Eagan.
Workhorse Fitness is a company that was started by World Wrestling Entertainment’s TJ Wilson (Tyson Kidd). Also on the shelves are Run Everything Labs from Rob and Dana Lynn Bailey.
Over the years Eagan has built relationships with athletes on a global scale. Central Valley Nutrition is also a sponsor for several athletes worldwide. Professional wrestling royalty such as the Hart family, John Morrison, Brian Cage, Sean Waltman and more have stopped by Central Valley Nutrition and have done meet and greets. He has also had Ultimate Fighting Championship mixed martial artist Todd Duffee at the store for events. This past summer they had a booth outside during Ripon’s Main Street Days where they had former World Wrestling Entertainment tag team champions Tyson Kidd and Davey Boy Smith, Jr. signing autographs.
For more information, sales, upcoming events, health tips and more, log on to their website: www.centralvalleynutrition.com or follow them on social media.
Central Valley Nutrition is located at 131 W. Main St., Ripon. ■