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New dealership driven by community

Although Turlock's Ford dealership officially changed owners in June 2015, Price Ford officially celebrated its Grand Opening on Jan. 22 with members of the Turlock Chamber of Commerce, key executives from Ford Motor Company’s San Francisco Region, as well as other distinguished business leaders from the Turlock, Modesto and Stanislaus County area.

Owners James Figurell and David Price said they are proud to have become a part of the fabric of the local community in California’s Central Valley.

“My partner and I have known each other for years and we bought the store because of the community,” said owner James Figurell.

Formerly known as Patchett’s Ford, Figurell and Price took over June 2, 2015, following the retirement of Brian Garcia. Price Ford has made some big changes to the dealership, including tripling their inventory.

The ownership, management and staff anticipate a very bright future ahead as they continue to immerse themselves in the Turlock and neighboring communities with events such as the Drive One for Your School, a fundraising effort on behalf of Turlock High School on April 9 at the Stanislaus State campus.

“We’re pretty excited about getting involved in the community,” said Figurell. “The Drive One for Your School event is anticipated to raise about $6,000 for the Turlock High Bulldogs Aquatic Boosters toward an awning over their pool bleachers.”

Price Ford looks forward to continuing its primary mission of doing good business, as well as executing on its promise of contributing to worthwhile community projects. As a family-owned operation, the Price Ford team is committed to genuine customer satisfaction by providing premium service for their customers.

“We intend on trying to make the purchase experience clear cut and as transparent as possible,” said Figurell. “It’s our goal to be the premier dealership in the Central Valley.”
Price Ford is located at 5200 N. Golden State Blvd., in Turlock. It is open 8 a.m. to 8 p.m. seven days a week. For more information, call 669-5200.