Farmers love their tractors, but if they had to pick an official “tool of the 21stcentury,” they would probably put the “app” at the top of that list. Apps (mobile device software applications) are a great way to reach the Millennial audience on its own technological wavelength. The California Association of Nurseries and Garden Centers are taking full advantage of this tool with their new Plantable app for the iPhone, iPad and iPod.
Available online at http://plantable.org, this resource gives consumers a swipable menu of DIY projects like “The Incredible, Edible Patio Garden” and “House Plants that Clean the Air,” complete with materials lists and simple, straightforward instructions. It’s the kind of tool that can transform a young, urban audience into new urban farmers and home gardeners, giving them a chance to share a little bit of the thrill that farmers get every time they bring a crop to harvest.
CANGC developed the Plantable app with the help of a $237,000 grant from California Department of Food and Agriculture's Specialty Crop Block Grant Program. The app will help drive young consumers to nurseries and garden centers, which is great for the industry – but it also accomplishes the goal of raising consumers’ “ag IQ” and that’s good news for everyone.